Branding a Breakthrough Climate-tech Startup
Overview
Epoch had AI-designed, plastic-eating enzymes capable of breaking down the world’s toughest plastics at industrial scale. But with no brand, messaging, or digital presence, they needed a platform to make their mission visible and fundable. I led the creation of the entire brand engine—name, brand identity, messaging, website, investor decks, campaigns, and content strategy—translating complex biotech into a story that connected with investors, partners and commercial customers. The result? A bold, credible brand that helped secure an oversubscribed $18.3M Series A and position Epoch as a leader in the circular revolution.
My role
• Creative direction
• Brand strategy & positioning
• Naming & visual identity
• UX/UI design
• Copywriting
• Content strategy & development
Epoch Biodesign Website
Showcasing Epoch's AI-designed, plastic-eating enzyme platform with animated infographics featuring their breakthrough product—infinitely recyclable nylon, a replacement for virgin nylon 6,6 and Spandex, unlocking circularity for the global fashion and high-performance textiles industry. Hello biology. Goodbye plastic waste.
Series A Investment Announcement
We created this video as part of the Series A campaign.
Epoch Social
Launching the brand on LinkedIn.
Infinite Nylon Recycling Poster
Collateral for industry events and tradeshows.
Place Insights
Recognizing Search Place Sheet needed a facelift, we synthesised Search’s review data to highlight a place’s unique aspects presenting them in a conversational way.